What is a "Producer" and why do I need one?
Selecting the right producer is also important when considering voice talent for your Corporate project. A producer is someone who looks at the "Big Picture" of what you want and executes the plan.
Right now, your producer is probably your website designer, which doesn't always mean he/she is best for the job. Sure, your website designer knows graphics, how to put in the code, submit to search engines and insert the right audio file......but do they know how to mix audio with sound effects and discern a bad voice over script from a good one? Probably not.
Ideally, your producer should be your Voice Imaging person (voice talent), otherwise things can get complicated and expensive.
